The seismic shift from brick-andmortar stores to online retailing and e-commerce has been further expediting this trend. There was no more the hassle of going to an offline interior finishing material store (like wallcoverings, floorings, rugs, paints, and tiles), getting some samples home, trying to imagine how that small sample would fit in the entire wall/floor, and going back for the purchase again. All that was made easy with the transition to the digital world! But, at the other end of the spectrum, were the retailers and e-commerce players ready for this sudden spotlight? Apparently not! Most of them have been finding it quite challenging to ensure an enhanced engagement, experience, and satisfaction for customers in the DIY space.
Until now, the digital way for an e-commerce platform to aid customers try interior finishing materials was by enabling 3D modelling on the website and app. While it allows the customers to use many templatised floor plans, the method falls short in helping the customers recreate their own space as a 3D model. Another way to tackle this problem is by shipping free samples to customers, which again is an inefficient method, because of the low conversion rates and associated material costs. All of these consequently lead to a substantial loss in potential sales and higher rates of purchase returns.
Interestingly, this is where Wizart, a computer vision and augmented reality (AR)-based tool, casts its magic! Wizart significantly aids retailers, manufacturers, and e-commerce players, in bridging this “imagination gap” for customers looking to re-design their space. And how Wizart facilitates this is quite intuitive. All customers have to do is take their phone, click a picture of the room, and upload it on the Wizart plug-in on the retailer’s e-commerce website or app. Ta-dah! The interior design they want will appear in the room on that picture.
Wizart leverages computer vision and AR that allow real-time visualisation of finishing materials. The computer vision algorithms behind Wizart recognise and digitalise photographed images and then overlay finishing materials onto flat surfaces. Remarkably, Wizart recreates this dynamic 3D scenario of the picture in photorealistic quality, preserving perspectives, shades, and scale of photographed room scenes and finishing materials. Wizart leans on a continually improving neural network built upon machine learning on that front, to better identify and separate objects from floors and walls. “Be it wallpapers, floorings, rugs, paints, or tiles, if it is something that you can put on the walls or floors, Wizart can help you visualise it,” says Vasili Yavorchuk, Founder and CEO of Wizart.
Wizartry that can Transform Your DIY Business
Interestingly, it was in 2018 that Vasili, already a successful tech entrepreneur at that point, first conceptualised the idea of Wizart. “On a business trip to North America, I met an industry leader who told me that ‘when someone makes it possible to virtualise a wallpaper in the customers’ interiors, it will transform the industry,” Vasili comments.It did not take Vasili and his team long after that to give it a thought, and start researching the available and up-and-coming solutions and technologies. “Although we did hit some bumps on the road initially, we realised that 3-4 years down the line, we would have all the technologies we need to refine the solution to what we envisioned,” notes Yavorchuk.
Wizart significantly aids retailers, manufacturers, and e-commerce players, in bridging this “imagination gap” of the customers while purchasing finishing materials
With that pioneering instinct, today, Wizart has been carving a niche for itself in the DIY space by drastically improving the leads-to-sales conversion rates and average sales of the DIY businesses. The tool has also been found to be instrumental in lowering the rate of purchase returns and shortening the customer transaction cycles. “While integrating Wizart into the most critical junctures of a customer’s journey, the product page, for instance, our clients have been witnessing a massive improvement in their performance,” asserts Vasili. To that extent, Wizart can be integrated into any website, white-labelled mobile applications, or application programming interfaces (API) to create tailor-made solutions. “Thus, without having to re-engineer their customers’ journey, businesses can influence their customers’ decision-making with Wizart,” adds Vasili.
But, that’s not all! Wizart can assemble, maintain, and update a full catalogue of product data from manufacturers and retailers. At the same time, the onboarding, import, integration, and update of data are quite seamless with Wizart. Through this, the tool can also facilitate a data exchange infrastructure between different participants in the value chain – manufacturers, retailers, and construction professionals.
Further highlighting these extensive capabilities of Wizart is a recent client success story. A boutique textile brand recently onboarded Wizart to enhance its customer experience. They were heavily relying on shipping samples to potential customers, but few samples were converting into actual purchases. Thus, the client integrated Wizart into their existing sales and marketing model. With every sample that they sent out, the client included a link to the digital design visualiser. Now, along with the physical piece of material, the customers could go to the website and visualise that particular fabric or the similar ones on their interiors. It subsequently increased their conversion rates and reduced the reliance samples by 75 percent!
Having cited this success story, Vasili also mentions that no matter how perfect the tool is, it is equally important to use it efficiently for the most optimal outcome. “For instance, another client of ours, while using Wizart, was hesitating to implement some of the best practices for almost nine months. As a result, the ROI wasn’t seeming satisfactory. But once we convinced them to reconsider, their visualiser traffic and conversions increased by a factor of 2.5x immediately,” states Vasili.
Riding on the coattails of such successes, today, Wizart is venturing beyond the DIY space into the do-it-for-me (DIFM) sector as well as the brick-and-mortar settings. By putting forth unparalleled visualisation, Wizart is indeed making it easier for all these players to cater to the ever-evolving consumer landscape. “Wizart is a new-age tool for businesses with which they can put forth an enhanced engagement and experience for the new-age customers. So, our aim is always to be at the helm of our competencies so that the businesses can lead in theirs,” concludes Vasili.